Where To Find Consumer Packages Goods Marketing Jobs

Looking for a career in consumer packaged goods (CPG) marketing? You’re in luck! The CPG industry is a major player in the global economy, and with its continued growth, there is an increasing demand for skilled professionals in marketing.

In this article, we’ll explore where to find CPG marketing jobs and what you can expect from a career in this exciting field.

A bustling trade show floor with colorful booths and engaging displays, showcasing various consumer packaged goods marketing companies

First, it’s important to understand what CPG marketing entails. Consumer packaged goods are products that are used daily by consumers, such as food, beverages, personal care products, and household items.

CPG marketing involves creating and executing strategies to promote and sell these products to consumers. This can include advertising, product development, pricing, and distribution.

As a CPG marketer, you’ll need to be creative, analytical, and able to adapt to changing market trends.

Understanding Consumer Packaged Goods (CPG) Marketing

A vibrant display of CPG products on a grocery store shelf with eye-catching packaging and promotional materials

If you are interested in pursuing a career in Consumer Packaged Goods (CPG) marketing, it is important to understand the basics of this industry.

CPG refers to goods that are consumed daily by individuals, such as food, beverages, personal care products, and household items.

CPG marketing involves promoting and selling these products to consumers through various channels, including television, print, digital media, and in-store promotions.

The goal of CPG marketing is to create brand awareness, increase product sales, and build customer loyalty.

To be successful in CPG marketing, you must have a solid understanding of consumer behavior, market trends, and product positioning.

You should also be able to develop effective marketing strategies that resonate with your target audience and differentiate your products from competitors.

Some key skills that are essential for a career in CPG marketing include:

  • Strong communication and interpersonal skills
  • Analytical and strategic thinking
  • Creativity and innovation
  • Attention to detail
  • Project management and organization

Online Job Boards

If you’re looking for a consumer packaged goods (CPG) marketing job, online job boards can be a great resource. Here are some options to consider:

General Job Boards

There are many general job boards that can be used to find CPG marketing jobs. Some of the most popular ones include:

  • Indeed: One of the largest job boards, Indeed has a wide range of CPG marketing jobs available.
  • Glassdoor: In addition to job postings, Glassdoor provides company reviews and salary information.
  • LinkedIn: LinkedIn is a social network for professionals, but it also has a job board with many CPG marketing jobs.

Industry-Specific Job Boards

There are also job boards that focus specifically on the CPG industry. Here are a few to consider:

  • BevNET: BevNET is a job board specifically for the beverage industry, including CPG marketing jobs.
  • NOSH: NOSH is a job board specifically for the natural and organic food industry, including CPG marketing jobs.
  • CPG Connect: CPG Connect is a job board specifically for the CPG industry, including marketing jobs.

When using online job boards, make sure to tailor your resume and cover letter to each job you apply for.

Highlight relevant skills and experience, and customize your application to the specific company and position.

Good luck with your job search!

Networking in the CPG Industry

Networking is an essential part of finding a job in the Consumer Packages Goods (CPG) industry. It can help you learn about new job opportunities, connect with industry professionals, and gain valuable insights into the industry.

Here are some ways to network in the CPG industry:

Professional Associations

Joining a professional association in the CPG industry can be a great way to network with other professionals and stay up-to-date on industry trends. Some popular associations include:

  • The Consumer Goods Forum
  • Grocery Manufacturers Association
  • National Association of Convenience Stores

Attending events hosted by these associations can provide opportunities to meet industry leaders and learn about new job openings.

Social Media Platforms

Social media platforms like LinkedIn and Twitter can be powerful tools for networking in the CPG industry.

You can use these platforms to connect with industry professionals, join industry groups, and stay up-to-date on industry news.

To make the most of social media networking, be sure to create a professional profile that highlights your skills and experience.

You can also use keywords related to CPG marketing to make it easier for recruiters to find you.

Industry Conferences

Attending industry conferences can be a great way to network with other professionals and learn about new job opportunities. Some popular conferences in the CPG industry include:

  • Consumer Goods Sales and Marketing Summit
  • Shopper Marketing Summit
  • Natural Products Expo West

CPG Companies’ Careers Pages

If you are looking for a job in consumer packaged goods (CPG) marketing, one of the best places to start your search is on the careers pages of CPG companies. Many CPG companies have dedicated careers pages on their websites where they post job openings and provide information about their company culture and values.

On these careers pages, you can browse job openings by department, location, and job type. You can also read about the company’s mission and values, as well as employee benefits and perks.

Some companies even have employee testimonials and videos that give you a glimpse into what it’s like to work for them.

To help you get started, here is a list of some of the top CPG companies and their careers pages:

CompanyCareers Page
Procter & Gamblehttps://www.pgcareers.com/
Unileverhttps://www.unilever.com/careers/
Nestlehttps://www.nestle.com/jobs
PepsiCohttps://www.pepsicojobs.com/
Coca-Colahttps://www.coca-colacompany.com/careers

These are just a few examples of the many CPG companies out there. Take some time to explore their careers pages and see if any job openings match your skills and interests.

Remember to tailor your resume and cover letter to each company and job posting to increase your chances of getting hired.

Good luck!

Recruitment Agencies Specializing in CPG

If you’re looking for a job in consumer packaged goods (CPG) marketing, working with a recruitment agency that specializes in this industry can be a great way to find opportunities that match your skills and experience.

These agencies have relationships with companies in the CPG space and can help you connect with potential employers.

Here are a few recruitment agencies that specialize in CPG:

  • MarketPro: MarketPro is a marketing recruitment agency that has a specific focus on CPG. They work with companies of all sizes, from startups to Fortune 500 companies, and can help you find full-time, contract, or freelance positions.
  • ForceBrands: ForceBrands is a recruitment agency that specializes in the food, beverage, and cannabis industries. They work with CPG companies to fill a variety of roles, including marketing, sales, and operations.
  • CPS, Inc.: CPS, Inc. is a recruiting firm that focuses on a variety of industries, including CPG. They have a team of recruiters who specialize in CPG marketing and can help you find opportunities in areas like brand management, product development, and market research.

When working with a recruitment agency, make sure to be clear about what you’re looking for in a job and what your skills and experience are.

This will help the agency match you with opportunities that are a good fit for you.

Internships and Entry-Level Opportunities

If you are just starting your career in consumer packaged goods marketing, internships and entry-level positions can be a great way to gain experience and get your foot in the door.

Many companies offer internships that can be a valuable learning experience and may lead to a full-time job offer.

One way to find internships and entry-level opportunities is to check the career pages of companies that you are interested in working for.

Many companies post job openings on their website, and you can apply directly through the site. You can also check job boards such as Indeed, Glassdoor, and LinkedIn for relevant opportunities.

Another option is to network with professionals in the industry.

Attend career fairs and industry events to meet people who work in consumer packaged goods marketing. You can also join professional organizations such as the Consumer Goods Forum or the National Retail Federation to connect with industry professionals and learn about upcoming job opportunities.

When applying for internships and entry-level positions, make sure to tailor your resume and cover letter to the specific job requirements and highlight any relevant skills or experience you have.

Be prepared to interview and showcase your enthusiasm for the industry and willingness to learn.

Continuing Education and Certifications

To stay competitive in the consumer packaged goods marketing industry, it’s important to continue your education and obtain relevant certifications.

This will help you stay up-to-date with the latest trends and technologies, and demonstrate your commitment to the field.

There are a variety of options for continuing education, including online courses, workshops, and conferences.

Look for opportunities that are specific to the consumer packaged goods industry, such as courses on brand management, product development, and retail marketing.

In addition to continuing education, there are also several certifications that can help you stand out in the job market.

The Certified Brand Manager (CBM) and Certified Product Manager (CPM) certifications are both highly respected in the industry and can demonstrate your expertise in these areas.

Other relevant certifications include the Certified Marketing Professional (CMP) and the Certified Marketing Research Professional (CMRP).

These certifications cover a broad range of marketing skills and can be valuable for professionals working in consumer packaged goods marketing.

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